Nineteen ingredients. One complete food.

Nothing hidden.

Beef, chicken, egg, oils and whole-food micronutrients. Complete for puppies, adults and seniors.

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What's in it

The recipe, in full

Everything that goes into the bowl.

Protocol Raw Complete19 ingredients
Beef 46.5%
Beef Heart, Beef Meat, Beef Kidney, Beef Green Tripe, Beef Liver, Beef Spleen
Chicken 42.7%
Chicken Meat, Chicken Bone
Oils + Egg
Whole Egg, Fish Oil, Cod Liver Oil, Flaxseed Oil
Whole-Food Micronutrients
Pumpkin, Nutritional Yeast, Sunflower Seed Meal, Dehydrated Oyster, Dehydrated Mussel, Kelp Meal, Psyllium Husk
Additives
None.

The part worth checking

What most labels look like.

Many complete foods use added vitamins and minerals to reach their targets, the raw and lightly cooked ones included. We built Protocol Raw Complete to get there from whole-food ingredients instead.

Standard approach

  • Vitamin A Supplement
  • Vitamin D3 Supplement
  • Vitamin E Supplement
  • Zinc Sulphate
  • Ferrous Sulphate
  • Copper Sulphate
  • Manganous Oxide
  • Calcium Iodate
  • Sodium Selenite

Added to reach the nutritional targets.

Protocol Raw Complete

None.

Every nutrient your dog needs comes from the ingredients themselves.

Have a question?
A russet Hungarian Vizsla standing over a plain ceramic bowl of raw mince on the oak floor of a kitchen.

The formulation

Where every nutrient comes from.

If there are no additives, where do the nutrients come from? From the ingredients themselves. Each one is in the recipe for a reason.

Zinc From dehydrated oyster, one of the richest sources there is.
Manganese From dehydrated mussel, a shellfish high in it.
Iodine From kelp meal, a naturally concentrated source.
EPA + DHA From fish oil, cod liver oil, and mussel. Three marine sources for broader omega-3 coverage.
Taurine From beef heart. Naturally taurine-rich muscle meat, not a synthetic add-in.
Calcium : Phosphorus From chicken bone. Naturally balanced at 1.2-1.4:1, the ratio growing dogs need.
B-Vitamins + Iron From liver, kidney, and spleen. Nature's multivitamin, in three forms.
Linoleic Acid From sunflower seed meal. A plant-based essential fatty acid.
Fibre From pumpkin and psyllium husk. Two kinds of fibre working together for firm, steady stools.

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